Business Development for Source for Change

Business Development for Source for Change continues to be a challenge. Initially, I had expected marketing for our all-women run rural BPO to be much easier than actually training women who had no previous computer experience. I have unfortunately found the opposite to be true. The women are typing at 40 words per minute, have success in implementing projects and are dramatically improving their English. Despite these successes, our BPO continues the search for longer-tern relationships that can help sustain and scale the Source for Change model. The biggest challenge to date in terms of marketing has been to reach out to decision-makers for data-entry projects and make Source for Change a sustainable enterprise.

In order to market Source for Change, I have now started to reach out to personal contacts in the United States, in addition to domestic contacts such as NGO’s, governmental agencies, market research firms, and larger BPOs. Looking forward to next week, I seek to finish the Source for Change website, send out the brochure to friends & family and follow-up with my personal and professional network for project procurement.